Brand Design: From Conceptualization to Implementation
With this course, you will learn to build brands by making compelling Logos and brand materials. You will also learn how to bring design ideas to life. To ensure you enjoy and optimise the learning experience we will create mock scenarios that will require you build brands from scratch.Who is this course for?
Graphic Designers
Brand Designers
Design Enthusiasts
Certification
A certificate will be provided as soon as you complete this course.
Software requirement
Photoshop
Illustrator
Course Content
Module 1 - Understanding & Interpreting client briefs
In this module, you will learn how to interpret briefs and how to extract information that helps you meet your client’s needs.
Module 2 - Creating a logo questionnaire & asking the right questions
Asking the right questions is key to creating a compelling logo that resonates well with your client’s brand. This section teaches you what questions to ask so that your creative process is effective.
Module 3 - Pricing & Terms
Pricing and terms of work can be tricky. Learn how set expectations with your client, and how to get them to agree on a right price and terms of work.
Module 4- Information Gathering & Research
Learn about the different types of research you need to conduct before starting your logo design process.
Module 5 - Logo design, from sketch to finished design.
In this module, the instructor will take you through the entire logo design process, from a sketch on paper to fine-tuning your ideas in illustrator. The images, mockups, and assets you will need will be available so you can design along.
Module 6 - Presenting a Logo to a Client
There is a way to present your logo designs to clients and get them to fall in love with it. In this Module, you will learn the step-by-step process involved in creating your logo presentation document.
Module 7- Brand identity document design
A brilliantly designed brand identity document can take your branding game to the next level.
Module 8- Client assets
Discover what brand assets to send to your client.
Module 9- Packaging Design
Learn the principles of packaging design and implementation from start to finish.
Module 10- Design resources
Finding free design resources is usually a problem for many designers; we will be providing you with links to platforms where you can find illustrations and images to use for your design projects.
